scrabble x smithsonian

bring creativity back to scrabble through a collab with smithsonian. because the true power of writing is that one word can change the course of history. 

* made in collaboration with morgan thomas *

metro station takeover

takeover at smithsonian station to promote the new exhibit

interactive exhibit at the smithsonian museum of american history that allows visitors to rearrange the tiles to spell out the iconic quote. or, they can create their own history and fill in the blank with another word.

scanning qr code leads you to fill in the quote’s blank with a word using the letters on the poster.

to encourage creativity, the required letters to fill out each quote accurately to history are not on the posters.

in-museum signage & exhibit installations