sun bum

people hating wearing sunscreen, and they think they can get away with not wearing it. but the sun will know, it’s always watching.

* made in collaboration with molly nealon *

social

using “where’s waldo” style images to illustrate that while You might not be able to see who’s going to be burnt, the sun’s already got their eye on them.

ooh/experiential

Tinted red mirrors placed in locations where you might not be thinking about putting on sunscreen. A harsh reminder that the sun is always watching.